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  1. Even the best ideas come with a myriad of "But, What Happens If..."

    Jake, you can call yourself a happy man, if your customers do even appreciate the approach of asking such questions. Nowadays, more often than not, you must be happy not to be written of as a notorious skeptic and naysayer, hindering revolutionary vision, if you try to think through a process end-to-end.

    Also, many big companies seem to be so busy in designing, documenting, approving and then redesigning their internal processes, they really don't find the time to worry about how the customer may fit in.

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