This may surprise you but most companies using D2Ds reckon that a 3% response rate is an extremely successful campaign (or 18 from an average 600 houses for a normal delivery).
From that 3% rate the average sales are £25 - £30. (or £450 from the 18).
Then if you take into account there are 28,000,000 delivery points in the UK, a 3% response means 840,000 sales. If the average sale is £25 that makes £21 million.
Its all down to volume and as RM charge 3.2p each for the cheapest type (if its over 10million) it would only cost £896,000. Not a bad margin is it.
This may surprise you but most companies using D2Ds reckon that a 3% response rate is an extremely successful campaign (or 18 from an average 600 houses for a normal delivery).
From that 3% rate the average sales are £25 - £30. (or £450 from the 18).
Then if you take into account there are 28,000,000 delivery points in the UK, a 3% response means 840,000 sales. If the average sale is £25 that makes £21 million.
Its all down to volume and as RM charge 3.2p each for the cheapest type (if its over 10million) it would only cost £896,000. Not a bad margin is it.