One should remember that when we refer to the UI we are not only referring to how 'pretty' it is....but also the usability and functionality of the site. UI is as much the aesthetic nature of the site as the basic logic/usability of the site (i.e. can this user figure how to navigate and use the site in as little time as possible). I had the same impressions when I first saw the article - 'this is a web 2.0 article?' I am no graphics expert myself, but I believe i can create a clean, simple to use site.
One should remember that when we refer to the UI we are not only referring to how 'pretty' it is....but also the usability and functionality of the site. UI is as much the aesthetic nature of the site as the basic logic/usability of the site (i.e. can this user figure how to navigate and use the site in as little time as possible). I had the same impressions when I first saw the article - 'this is a web 2.0 article?' I am no graphics expert myself, but I believe i can create a clean, simple to use site.